Product Demos &

Explainer Videos

Award-Winning Video Production in Milwaukee, WI

Transform Complex Ideas into

Clear, Compelling Stories

At Source TEN, we specialize in producing cinematic product demos and explainer videos that do more than just show how something works—they reveal the value behind your product or service in a way that is memorable, engaging, and persuasive. In today’s digital-first world, audiences have short attention spans and high expectations. If your brand cannot capture their interest within the first few seconds, you risk losing them to competitors. That is why explainer videos and product demonstrations are one of the most effective tools in modern marketing.

Whether you are introducing a new product, simplifying a complex service, or educating investors and clients, our videos are designed to clarify, inspire, and convert. Every frame is carefully crafted to highlight not just features, but the story behind your innovation.

Why Explainer and Demo Videos Matter

The Power of Visual Learning

Studies consistently show that viewers retain information significantly better when it is delivered through video compared to text or static images. Explainer videos make difficult concepts simple by combining narrative, visuals, and motion.

Trust and Authenticity

Customers are far more likely to believe in a product when they see it in action. A polished demo builds credibility, gives your audience confidence, and answers the “How does this work?” question before they even have to ask.

Increased Conversions and Sales

From websites to trade shows, product demos directly influence buying decisions. Businesses that incorporate high-quality explainer videos into their marketing see measurable lifts in engagement, click-through rates, and conversions.

Versatility Across Platforms

Your investment in a professional demo video does not stop at a single use. These videos can be repurposed for landing pages, social media campaigns, sales presentations, training modules, and investor pitches. One powerful video can fuel dozens of marketing touchpoints.

Our Proven Process

At Source TEN, we don’t just “make videos.” We collaborate with you to ensure every piece of content is strategically aligned with your goals. Our process is designed to uncover your story, translate it into a clear script, and deliver it in a format that connects with your audience.

Discovery & Strategy – We begin by learning your product inside and out, defining your target audience, and clarifying the key outcomes you want to achieve. Do you want to educate? Convince? Inspire action? These insights shape everything that follows.
Script Development & Storyboarding – Our writers and creative directors work with you to craft a concise, persuasive script that speaks to your audience’s pain points and aspirations. Every visual element is planned in a storyboard so you know exactly how your message will unfold.
Production & Cinematic Filming – Depending on your product and goals, we may use live-action filming, animation, or a hybrid of the two. Our award-winning production team ensures your demo not only looks beautiful but also feels authentic and approachable.
Editing & Motion Graphics – We refine your message with precision editing, brand-aligned motion graphics, and custom animation that enhances clarity without overwhelming the viewer. The goal is a seamless blend of storytelling and style.
Delivery & Optimization – Once your video is complete, we format and optimize it for every platform you plan to use: website embeds, social media ads, presentations, trade show screens, and internal training systems.

Types of Product Demos and Explainers We Create

Live-Action Product Demonstrations – Show your product being used in real scenarios to highlight its functionality and benefits. Perfect for physical products, equipment, and consumer goods.
Animated Explainer Videos – Ideal for abstract ideas, complex services, or software. Animation allows us to break down concepts step by step with clarity and creativity.
Hybrid Videos (Live Action + Motion Graphics) – A balanced approach that combines the human connection of real footage with the clarity of animated overlays and infographics.
Social Media Explainers – Short-form videos crafted for maximum impact on TikTok, Instagram, LinkedIn, and YouTube. Designed to stop the scroll and drive immediate action.
Investor and Sales Videos – Polished, professional demos that communicate your product’s value to decision-makers. Great for pitch decks, venture capital meetings, and B2B sales teams.

Industries We Serve

Our versatility allows us to adapt to virtually any industry. Some of the most common sectors we serve include:

Technology & SaaS – Software walkthroughs, app tutorials, cloud solutions, and technical explainers.
Healthcare & Medical – Educational videos for patients, product demonstrations for medical equipment, and compliance explainers.
Manufacturing & Industrial – Process explainers, training videos, and machinery demonstrations that simplify technical details.
Consumer Goods & Retail – Highlighting product features, lifestyle applications, and unique selling points in a relatable way.
Education & Nonprofits – Mission-driven storytelling combined with practical explainers that make causes and programs accessible to wider audiences.

Why Choose Source TEN?

Award-Winning Team – Recognized with multiple Telly Awards for excellence in video production.
Bilingual Expertise – We create videos in both English and Spanish, ensuring cultural authenticity and broader reach.
Tailored Approach – Every video is crafted to meet your goals, not just industry standards.
Cross-Sector Experience – From Fortune 500 companies to local nonprofits, we adapt our storytelling style to fit your audience.
Cinematic Quality – Unlike templated production houses, we treat every project as a film—crafted with the same attention to detail as a feature production.

Take the Next Step

If you are ready to showcase your product or service with a professional demo or explainer video, Source TEN is here to guide the process from idea to final delivery.

Let’s turn your message into a video that educates, inspires, and drives results.

What We Offer

Full-Service Commercial Video Production: From scriptwriting to final edit, we handle every stage of the process.

Award-Winning Quality: Recognized by the Telly Awards and featured as a top Milwaukee video production company.

Trusted by Agencies & Brands: We partner with nonprofits, corporations, and creative agencies across the U.S.

Bilingual Expertise : English and Spanish video production to reach diverse Milwaukee audiences.

Local Roots, National Reach: Proudly based in Milwaukee with the ability to film anywhere in the Midwest or nationwide.

Our Production Capabilities

Creative & Pre-Production: Scriptwriting, storyboarding, casting, location scouting (Milwaukee & Midwest).
Production: Director/DP services, licensed drone cinematography, local crew sourcing.
Post-Production: Editing, animation, motion graphics, color grading, sound design, subtitling, Spanish translation.

We own our high-end gear and offer a full-time in-house team, ensuring quality and consistency for every project.

Milwaukee Clients We’ve Partnered With

Our work spans across industries — from financial institutions and universities to community organizations and global brands. In Milwaukee, we’ve worked with nonprofits, businesses, and public-sector organizations to bring their stories to life.

Let’s Create Together

If you’re searching for commercial video production in Milwaukee, WI, Source TEN is your trusted partner. Whether you need a commercial, brand story, corporate film, or event coverage, we’ll bring your vision to life with cinematic precision.