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Case Study

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MATC Active Shooter Training

Goal:

The goal was to create a training video that is both educational and engaging without being cheesy. Milwaukee Area Technical College was able to train their students and staff on how to respond in an active shooter situation.

Creative Approach

We wanted it to feel real.  Scary enough to make people pay attention, but not gory or traumatizing.

Production Story: Behind the Lens

Source TEN had a six person crew to tackle this production over the course of three filming days. Talent, volunteer background extras, and the Milwaukee Police Department collaborated with the crew and MATC public safety to bring this piece to life. All B-roll was shot handheld to add tension to the scenes, and a steadicam with a teleprompter was used for moving A-roll scripted scenes. We had limited background extras, so each shot was carefully blocked out to ensure the frame was always filled. It's a very sensitive topic, so our Director worked closely with MATC Public Safety and MPD to ensure scenes were portrayed correctly and the characters were reacting appropriately to the situation. For the Fight scene, a replica Glock 19 was used for the shooter's weapon, and we used a foam replica fire extinguisher double, to not injure the shooter actor.

Results

The final piece is now shown to MATC faculty and students to train them on how to respond in an active shooter situation. This project was also selected as a Paragon Award finalist by the National Council for Marketing and Public Relations (NCMPR), the leading marketing organization for two-year colleges in the United States. The project went on to earn the Gold Paragon Award, recognizing excellence in video communication across the national community and technical college sector.

MATC Active Shooter Training (ENG)

6:00   |   Safety Training  |  2023

Milwaukee Area Technical College (or MATC) is a public two-year vocational-technical college based in Milwaukee, Wisconsin.

MATC - Active Shooter Training | Source TEN - 2023

MATC Active Shooter Training (SPA)

6:00   |   Safety Training  |  2023

Milwaukee Area Technical College (or MATC) is a public two-year vocational-technical college based in Milwaukee, Wisconsin.

MATC - Active Shooter Training | Source TEN - 2023 | Spanish

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